Who Are We? About Us


My name is Jesse Cannone and I work with Steve Hefferon at Living Well Nutraceuticals and the Healthy Back Institute.

I am the author of the "The 7 Day Back Pain Cure". Don't forget to get your FREE copy here if you haven't already.

The 7 Day Back Pain Cure Book FREE

We have done many things over the years, creating our Lose The Back Pain system which helped literally thousands and thousands of people worldwide was just the beginnning many years ago. Under Living Well Nutraceuticals and a very specially chosen Medical Advisory Board we were able to create Heal And Soothe. It is the first natural treatment of its type and strength for pain and inflammation. 


Heal N Soothe Free Trial

Doctor Approved Heal N Soothe

Here's just a little more about Steve and myself...

The Healthy Back Institute was founded in 2001 by fitness and rehabilitation expert Jesse Cannone and massage therapist Steve Hefferon.

Recognized as one of the leading fitness trainers in the United States, Jesse has helped millions achieve their weight-loss and fitness goals through his articles, books, audio programs, videos, and seminars. In addition to being a certified fitness trainer, Jesse holds many other certifications, including Post-Rehabilitation Specialist, Specialist in Performance Nutrition, and Master Fitness Trainer. He has been featured in dozens of newspapers and magazines, such as Miss Fitness, Natural Bodybuilding, and Visage; on numerous radio programs, and on thousands of Websites.

Steve Hefferon holds a B.S. degree in Health/Fitness, an A.S. in Physical Therapy, and is a Certified Massage Therapist in the state of Maryland. He has combined his skills as a massage therapist and fitness expert to become one of the country's leading post-rehabilitation specialists. Steve has written countless articles that have appeared both online and in print publications. He is also the Research Director for both The Healthy Back Institute and Living Well Nutraceuticals.